Welcome to the Text Marketing hub in Smackdab! Get ready to connect with your audience in one of the most direct and effective ways possible. With Text Marketing, you can send everything from exciting promotions and special offers to important alerts and appointment reminders, all through the power of SMS.
Why text? It's simple! Text messages have outstanding open rates, meaning your message gets seen almost instantly. It’s the perfect tool to cut through the noise and build lasting relationships with your customers.
We've teamed up with Twilio, a global leader in communication, to ensure your text messages are secure, compliant, and sent from a professional, verified business number. We'll guide you through a straightforward verification process to protect your brand and your customers.
With Text Marketing, you can:
Capture Attention Instantly: Deliver time-sensitive messages that get read immediately.
Boost Customer Engagement: Create a personal connection with targeted and friendly outreach.
Supercharge Your Responsiveness: Use automated replies to ensure no customer is ever left waiting.
Stay Compliant with Ease: Navigate communication regulations in the U.S. and beyond, right from your CRM.
Once you're set up, you can manage all your SMS activities directly within Smackdab. No more switching between different platforms, just seamless campaign creation, tracking, and conversation management.
How to Access Text Marketing Settings
Ready to launch your first SMS campaign? Here’s how to find your Text Marketing settings:
Navigate to Settings from the main menu.
Click on Marketing.
Select Text Marketing.
This is your command center for managing your phone numbers, compliance, and automated messaging.
Features of This Section
Add Your Business Number
First things first, let's get you a dedicated phone number for your text campaigns!
If you don't have a number yet, you'll see an Add Number button.
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This will take you to the Marketing → Business Line section. Here, you will:
Provide your business and personal details for verification.
Share some brief information about your planned campaigns to meet U.S. telecom standards.
Purchase your new SMS-ready phone number through Twilio.
This number will be your all-in-one line for both texting and call tracking, creating a consistent and professional brand experience.
Compliance & Campaign Verification Made Simple
We know that regulations can seem complicated, but we've made it easy to stay compliant and build trust with your audience. Before you can start sending messages, your campaign needs a quick review.
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Essential Compliance Guides: We provide direct links to key resources to help you succeed:
U.S. SMS Compliance Guide
Twilio’s Messaging Principles & Best Practices
CTIA Guidelines (The industry standard for messaging)
TCPA (Telephone Consumer Protection Act) Rules
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What you'll learn:
How to write messages that are compliant and effective.
The best practices for customer opt-in and opt-out.
How to avoid fines and ensure your messages always get delivered.
This verification step ensures your campaigns are professional, legal, and respectful of your customers' inboxes.
Never Miss a Beat with Missed Call Auto-Reply
Turn a missed call into a great customer experience! This feature ensures that every caller gets a prompt and helpful response, even when you can't pick up.
Activate Auto-Replies: Simply toggle this feature on, and an automatic text message will be sent to anyone whose call you miss.
Customize Your Message: You're in complete control of what the message says. Use the text box to write a friendly and helpful reply. You can update it anytime to match your brand's voice, share your business hours, or offer helpful links.
Example in Action: A customer calls after hours. Instantly, they receive a text: "Hi! Thanks for calling [Your Company Name]. We're currently closed, but our team will get back to you first thing tomorrow morning. Have a great evening!"
This simple touch reduces customer frustration and shows that you value their time.
By setting up Text Marketing in Smackdab, you’re not just opening a new communication channel—you’re creating a more responsive, compliant, and customer-centric brand. Get ready to build stronger connections, one text at a time!