Welcome to the Double Opt-in hub! This powerful feature is your secret weapon for building a super-engaged email list filled with people who genuinely want to hear from you.
Think of it as a friendly handshake. When a new contact joins your list, we'll automatically send them a quick email to confirm their interest. By asking them to click a confirmation link, you ensure your marketing messages are always welcome. This simple step builds trust, boosts your brand's reputation, and significantly improves your email deliverability.
By enabling double opt-in, you’ll see fewer unsubscribes, lower spam complaints, and higher open rates. It’s the best way to grow your audience with integrity while aligning with global privacy standards like GDPR.
How to Find Your Double Opt-in Settings
Ready to start building a more engaged subscriber list? Here’s how to find the setting:
Navigate to Settings from the main menu.
Click on Marketing, then choose Email Marketing.
Select Double Opt-in Email to open the feature settings.
Awesome Features You'll Find
Simple On/Off Toggle Control
You're in complete control! A clear, simple toggle lets you switch double opt-in on or off at any time. This gives you the flexibility to adapt your strategy based on your campaign goals or audience.
When Enabled: Every new contact will receive a confirmation email. Only those who click the link will be added to your marketing campaigns, ensuring you have a fully engaged audience.
When Disabled: New contacts will be added to your CRM without a confirmation step.
This flexibility allows you to fine-tune your approach whenever you need to, without disrupting your existing contacts.
Smart Targeting: New Contacts Only
Worried about your existing contacts? Don't be! This setting is forward-looking and only applies to contacts and companies added after you turn it on. All your current subscribers and their opt-in statuses will remain exactly as they are, ensuring your ongoing campaigns continue without a hitch.
Fully Automated Confirmation Emails
Once you enable double opt-in, the system takes care of everything for you. It’s a true “set it and forget it” feature:
A confirmation email is automatically sent to new contacts.
When a user clicks the confirmation link, they are seamlessly marked as "Opted In."
If they don't confirm, they remain in an unverified state and won't receive marketing emails.
This automated process guarantees consent-based marketing without creating any extra work for you or your team.
Boost Engagement & Stay Compliant
Double opt-in is more than just a setting; it’s a commitment to quality and respect. It helps you:
Verify Email Addresses: Ensure the emails on your list are real and active.
Prevent Unwanted Sign-ups: Stop bots or incorrect entries from cluttering your list.
Build a Loyal Following: Fill your audience with high-quality leads who are excited to engage with your brand.
The result? Higher open rates, more clicks, and a stronger, more trustworthy brand. By using Double Opt-in, you’re building a foundation of transparency that your customers will appreciate.